Where essential messages meet local access.

Common Ground Partners connects funded, mission-driven public service campaigns with trusted, local but scalable retail and community organizations. We provide an operationally simple, no-lift way for partners to support and strengthen the communities they serve by sharing essential resources in familiar environments at no cost or operational burden.

Everyday Community Anchors

Approach

We work with trusted local environments that appear consistently across a city, region, or state, creating familiarity and repeat exposure without sacrificing local relevance. Because of that, our approach focuses on respecting how organizations operate at scale, selecting campaigns that fit each setting, and delivering messages intentionally and visibly without adding burden or disruption.

Partner-First Design

We design programs that respect how retail and community organizations operate day to day. Each initiative is fully managed end to end by Common Ground Partners and requires no operational lift or cost burden for participating locations. Partners retain full approval over participation, and programs include compensation tied to placement and access while reinforcing the organization’s role as a trusted community anchor.

Environment-Appropriate Messaging

Programs feature funded public service messages from recognized federal, state, and local agencies focused on health, safety, and household stability. Topics reflect real needs within the surrounding community, including access to health coverage, mental health and substance use resources, food security, transportation safety, financial assistance, and other essential supports. Messages are designed to be practical, timely, and helpful, connecting people with resources they are already seeking or may not otherwise know how to access.

Intentional, Visible Delivery

We focus on creating intentional, visible space within retail and community locations for public service messaging. Placements are designed to be visible without disruption while using a minimal footprint and fitting naturally within existing environments people already trust. By working with local but scalable partners who recognize the role their space plays, we create exclusive, purpose-driven channels for public service campaigns that generate meaningful, measurable impact at the community level while supporting the community-focused goals of participating organizations.

Who Benefits

We sit at the intersection between trusted retail and community organizations, the public agencies behind essential campaigns, and the households and communities they collectively support.

Partners

  • Reinforce your role as a trusted, community-focused location by sharing relevant health, safety, and support resources.
  • Support the people you serve with information that aligns with everyday needs and improves access to essential services.
  • Participate in fully funded programs that require no operational lift or cost burden for your organization.
  • Maintain full control over participation, with every campaign reviewed for fit within your environment and the community you serve.

Communities

  • Gain access to essential health, safety, and support resources in places they already visit and trust.
  • Encounter information in familiar environments where it feels safe, approachable, and relevant.
  • Receive messages that reflect real needs within their community and daily life.
  • Benefit from repeated, easy-to-absorb exposure to resources without needing to seek them out.
  • Connect with programs and services that can reduce barriers, improve awareness, and support wellbeing.

Public Agencies

  • Reach priority audiences through trusted retail and community locations where people already spend time in their daily lives.
  • Extend the reach of funded public service campaigns beyond traditional channels that are limited, fragmented, or difficult to localize.
  • Deliver messages in environments that feel familiar, neutral, and credible to the people those campaigns are intended to support.
  • Access networks of trusted retail and community locations that provide consistent local presence across regions, states, or broader geographies, not just isolated markets.

About Common Ground Partners

Founded on the belief that not all messages are created equal, Common Ground Partners was built to create intentional, high-impact, local but scalable pathways for programs that bring real value to our partners and the neighborhoods they serve. We understand that every campaign has its place. Our goal is to create premier, intentional space for messages designed to inform, uplift, and serve.

We recognize the care and investment that go into building trusted brands and well-crafted physical environments, which is why we are selective by design, so our partners do not have to be. We partner with venue and asset owners who share this vision and understand the unique role their space can play in connecting people with information and resources that support health, safety, and informed decision-making. Participation is optional, simple, and burden free, allowing partners to retain control while supporting experiences that feel appropriate within their environment and contribute to meaningful community impact.

CONTACT US

We’d welcome a conversation to see whether our approach aligns with your organization’s goals.